By Gopal Ethiraj, Chennai
CHENNAI, 05 August (asiantribune.com): Madras High Court today directed the Tamil Nadu State AIDS Control Society (TANSACS) to remove all the advertisement boards in the entire state, which carries picture of a young mother and her baby without their consent
The High Court on August 3 admitted a writ petition filed by a Chennai-based woman seeking compensation for trauma caused to her by wrongful use of her picture and that of her baby in an advertisement issued by TANSACS for AIDS awareness.
The woman prayed that the hoardings be removed and that she be granted a sum of Rs one crore as compensation.The court had issued notices to the respondents -- the Health Department, TANSACS, and Chennai AIDS Prevention and Control Society
Both of them are negative for HIV, and they are stigmatised in the society because of the posters. The woman claimed that her family was shattered, she had problems with her husband, faced discrimination from neighbours and was ostracized by relatives. Her baby girl, who was also in the advertisement, had suffered along with her.
When the matter came up for hearing before Justice K Suguna, TANSACS's counsel submitted that the society entrusted the advertisement programme to an authorised advertisement company and they only made such advertisements. 'TANSACA was in no way connected with the advertisement," the counsel pleaded.
Justice K Suguna rejected this submission and directed the petitioner's counsel to implead the advertisement company as a respondent in the case. Judge also posted the matter to next week for further hearing.
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